One of the most important steps when taking on a new SEO project for a website is to consider the keywords to be targeted. Don’t be fooled into thinking that you know exactly what you are going to be targeting without doing any research, some of the keywords are obvious for example for my website http://diaryofalinkbuilder.co.uk you might assume that the keywords to be targeted were ‘link building’ and perhaps ‘SEO’ but what else? It is important not to forget the other less obvious keywords, but how to you find them?
The Google Adwords Keyword Tool is one of the most popular tools to identify the best keywords to target, for example, putting in ‘link building’ returns 292 keyword suggestions including link building service, uk link building & seo link building. The tool doesn’t only give you additional keyword suggestions for your SEO targeting, but also gives information such as global and monthly numbers of searches for those terms allowing you to filter the results for the most appropriate terms for your website.
It is worth considering that although the top searched for terms are obviously the most attractive to target (the more people searching for them the more likely someone is to land on your website for the term) you have to remember that these terms are also the most competitive with many other people wanting to rank high in the Google results for these keywords so it is considerably harder to rank well for these than some of the other less competitive suggested keywords. Don’t forget that if your website is based in a specific location and you want to appeal to your local market you should include the location in your targeted terms for example ‘link building London‘.
Keyword analysis is an important step, you need to make sure you are targeting the most appropriate terms for your website and that you use a good variation of keywords which are both competitive and realistic. This link builder suggests targeting a few of the top competitive terms, however, spend most of your time working on the medium- smaller terms which have less competition and therefore perhaps more opportunity
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